Straight answers.

Plain-English notes on marketing, websites, search and agencies, for Perth business owners who'd rather know than guess.

AGENCIES

12 questions to ask your marketing agency before you renew

Renewal is when you have leverage. Twelve plain questions about results, people, ownership and contracts that separate good agencies from vague ones.

AI VISIBILITY

Customers now ask AI tools who to call. How to check what ChatGPT, Gemini and Google's AI answers say about you, and what to fix first.

LOCAL SEO

Slipped down the Google Maps results? Seven checks, in order, that explain most drops for local businesses, plus three things not to do.

REPORTING

A good report answers three questions in five minutes: did marketing bring in work, what changed, and what happens next. Here's the layout.