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About · Perth, Western Australia

I've sat on the other side of the table.

nelpa is a Perth digital marketing business run by Nick Willitts. It exists to give local businesses someone who knows how agencies work, and who is paid to look after the client.

Nick Willitts, founder of nelpa, at an outdoor cafe table in Perth
Nick WillittsFounder, nelpa · Perth

The short version

Built the other way round.

I've spent more than 15 years in Perth sales, much of it on the agency side of the table. I watched good businesses sign retainers they didn't fully understand, get reports that measured activity instead of results, and lose the person who pitched them as soon as the contract was signed.

nelpa exists to do it differently, and that's the direction it will keep taking.

  • One accountable personFrom the first call to the monthly report, you deal with Nick.
  • Built for Perth businessesWebsites, local search and reporting that bring in calls and enquiries.
  • Ready for AI searchMaking sure ChatGPT, Gemini and Google's AI answers find you and describe you properly.
  • Straight termsFixed quotes, month-to-month work and a date on every job.

How I work

Five rules and one promise.

Show, don't tell

You see the work, the numbers and the reasoning. No decks full of promises.

Operator-led

The person who scopes the job is the person who answers for it.

Plain English

No jargon, no acronyms without explanation, no reports you need a translator for.

Long game

Advice that's right for your business, even when it means less work for nelpa.

Word of mouth

The business grows when clients recommend it. That only happens if the work is good.

Delivered to the date.

Every job has a date before it starts. Then it gets delivered on it.

Who it's for

Owner-led businesses that want the phone to ring more.

Most nelpa clients are Perth businesses where the owner still knows every customer: law firms, gyms and studios, accommodation and business services.

Some come for a new website. Some come because they're paying an agency and want to know if it's working. Most come because they're good at what they do, and want more of the right people to find out.

Next step

Let's have a straight conversation.

A free 30-minute call. If I can help, you'll get a clear plan and a fixed quote. If I can't, I'll tell you who can.

Or call Nick on 0403 784 006.